Instagram’s Best Features for Marketers and Businesses in 2023

If you aren’t already using Instagram to advertise your brand, you most certainly will after reading this post. There have been many changes from the platform’s early days when users could only submit images to their pages.

There are several capabilities on Instagram that are now available to marketers! Okay, so the choices are restricted, but marketers who use Instagram advertising have access to a variety of tools.

If you don’t know how to use this social platform tool don’t worry, Net Content is a digital marketing service provider that can help you with creating your Insta (as the GenZ call it) background.

Read on to discover some of the essential Instagram features for marketers that you may use for your forthcoming social media marketing campaign.

Do you require assistance with your efforts to sell on social media? That is helped by net content. Start by contacting us online.

Best Digital Marketing Strategies In Instagram For 2023

1) Instagram ads

Did you know that after seeing an advertisement for a brand on Instagram, 50% of Instagram users are more interested in it?

Any sort of Instagram advertising is extremely helpful for businesses wanting to promote their brands and shouldn’t be disregarded. An extremely small portion of the staggering 2 billion users who are anticipated to utilize the site by 2023 could be attracted by Instagram advertising.

Instagram ads can appear to viewers in a variety of ways, allowing advertisers a variety of advertising opportunities. Look at some of the popular Instagram ad formats you may use to promote your business.

2) Image and video ads

Simple picture and video adverts from Instagram show on users’ home feeds from time to time. Brands that wish to convey attractive visual information, such as photographs, graphics, or illustrations, might consider using image advertising. By hitting the call to action (CTA) button that is present at the bottom of the advertisement, users can interact with it.

While video advertising is similar to image commercials, they give marketers that want to highlight their dynamic brand a bit more flexibility.

3) Shopping ads

You may be surprised to learn that 44% of users use Instagram for shopping. Because of this, the platform should be your main marketing goal.

Links in Instagram shopping advertising allow users to view products and make purchases without ever leaving the Instagram app. It’s highly user-friendly and a powerful technique to bring your products in front of customers who are eager to click the “Buy Now” button.

4) Carousel and collection ads

Users can swipe through a collection of images in carousel advertisements. If you own an online store, carousel advertising is ideal for showcasing a range of similar goods that customers might be interested in buying. Alternatively, you might utilize carousels to tell a multi-part tale about your company’s products or services.

Collection commercials resemble a combination between retail ads and carousels. Advertisers can utilize many product photos so that users can swipe through them instead of just one.

Collection advertisements are a fantastic Instagram advertising choice for eCommerce firms since they let customers buy products right from the ad itself. In the case of an Instagram Instant Experience Storefront ad, clickers will be directed to an Instagram Instant Experience Storefront page that contains more information about the product and purchase options.

5) Instagram Stories

With Instagram Stories, users may upload pictures and videos to their pages that vanish after 24 hours. One of the best Instagram features for marketers, it enables you to post regularly without clogging up your audience’s default feed.

The top of your standard Instagram feed is where you’ll find the stories. Stories are a fantastic tool for marketers wanting to raise brand recognition on the platform because your followers can like, comment, and share them.

There are a number of tools available on Instagram Story, including:

• Effects and filters for cameras
• Branded filters and interactive stickers
• From Instagram’s sound library, music, and sound effects
• GIFs
• Highlights in both regular and animated text
• Highlights from NYT Reels

Want to keep posting your favorite series of Stories but don’t want them to expire after 24 hours? You can keep your audience informed about your favorite Stories by using Highlights right on your profile page.

A Highlight can include up to 100 stories! By just tapping the “+” icon located beneath your profile’s bio, you may add as many Highlights as you’d like to your page. Have fun with them!

6) Instagram Reels

The Instagram equivalent of TikTok is reeling. Instagram Reels, which are vertically shot like the videos on TikTok, are designed to provide users with unlimited scrolling and nonstop video content.

Reels, an Instagram feature that offers videos up to 90 seconds long (as opposed to TikTok’s remarkable 10-minute maximum), can be accessible in a separate tab from the platform’s standard content feed.

7) Reels features

Marketers may use the popular Instagram feature to interact with a broader audience and raise brand awareness thanks to the variety of customization elements available to build a Reel that is distinctive and engaging.

Features of Instagram Reels include:

• Lens effects
• Personalized decals and filters
• Capabilities for voice-to-text and captioning
• Impacts of a green screen
• Reels’ sound library includes music and sound effects.

8) Create Instagram Reels ads with the Boost feature

Through the new Boost function, Instagram Reels offers advertising alternatives for businesses wishing to reach additional users. Your new or current Reel must: in order to be enhanced and turned into an advertisement:

• Be no more than 60 seconds
• Not contain copyrighted sounds or music
• Exclude third-party GIFs, stickers, and camera filters
• Be recorded in full-screen, vertically (or with an aspect ratio of 9:16)
• Not already have a Facebook share

9) Instagram Live

Instagram Live is a live-streaming platform that businesses can utilize to establish more intimate, engaging connections with their fans. Instagram Live may be used to hold events like Q&As, live tutorials, look-ins at events, and collaborations with influencers and brand partners.

Use your Story to post reminders for followers to tune in to your next Instagram Live session in order to raise awareness of it and get more people to watch it.

10) Instagram Collabs

Instagram has a feature called Collabs that lets you work together with another user. It’s the ideal tool for marketers to use when collaborating with other brand partners on Instagram or working with influencers for your influencer marketing campaign.

You can collaborate with another Instagram user to make a regular post for your regular feed or a Reel using Instagram Collabs. Your Instagram handles and the handles of your co-creators will be included in the collaborative post, which will appear on both of your profiles.

Instagram collaborations boost brand recognition and exposure and may even bring in new fans (not to mention leads!).

Create a personalized Instagram advertising campaign with Net Content

So, are you still confused?

For marketers trying to showcase their brand to a ready-to-buy audience, Instagram has a tonne of advantages. Reels, Stories, and myriad advertising options make Instagram a worthwhile investment for any business.

By spending money on Net Content’s social media marketing services, you can start taking advantage of Instagram and other sites.

To start now, get in touch with us online.